Tony Carter

Principal Broker
Tony Carter

Tony Carter is the Principal Broker at Brokerage WA. He has worked his entire career in the motor industry and held the following positions:

1969 – 1971Finance officer – Australian Guarantee Corp (AGC)
1972 – 1974Sales Cadet / Salesperson – Lynas Motors (now defunct)
1974 – 1977Used Car Sales – City Motors Holden
1977 – 1979Own Business: North Innaloo News
1979 – 1989John Hughes Group:
• New Car Manager – Skipper Chrysler/Mitsubishi
• Finance & Insurance Manager – Skipper Chrysler
• General Manager – John Hughes Titan Ford
• Service Operations Manager – John Hughes Group
1989 – 1992Own Business: ABC Training Services – contracted to John Hughes Group
ABC Training Services – contracted to John Hughes Group
1992 – 2004AHG – prior to Public Company:
• Southside Mitsubishi – Dealer Principal / Equity Owner
• City Motors Holden & HSV
2004 – 2006Own Company: Sterling Autos
Mortgage Procurement Services (Finance Brokers)
2006 – 2013Shacks Motor Group
• Dealer Principal – Shacks Holden & HSV
2013 – presentOwn Company: Performance Management Mentors
Brokerage WA – Car & Finance
Committee Work: Motor Vehicle Industry Advisory Committee to the Minister
Not For Profit Sector Engagement: President of Asthma Foundation WA Board
Board Member – Asthma Australia – National body
Family: Wife Lorraine (40+ Years), 2 adult children & 4 Grandchildren
Passion: Sailing & watching motor sport

This extensive career guarantees you knowledge about how the motor industry works. This will be to your benefit as you discover how easy Brokerage WA can make your next car purchase. Money is important to everyone and at Brokerage WA our intention is for you to save however equally important are the results we will produce for you. Customer Service and Satisfaction drives long term relationships.


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